Intarsia | GA4 Migration Plan

You have a working GA implementation via GTM. You're consuming your data regularly, using it to make business decisions large and small. Now Google says you have just over a year to migrate to a new tool - GA4.

Let's get started.

Review and compare custom dimension configurations (Universal Analytics)
Review the data collected each custom dimension (Universal Analytics)
Search for dimensions with values >100 characters ^{COMING SOON}
Review and compare custom metrics configurations (Universal Analytics) ^{COMING SOON}
Review and compare goal configurations across views
Map event names with the Event_name Suggester ^{COMING SOON}
Determine which views need to be recreated in GA4/BigQuery
Inspect filters and make a plan to recreate the necessary ones in your GA/BQ ETL process ^{COMING SOON}
Review data imports (custom data sources) and determine whether to add them to GA4, or recreate in BQ ^{COMING SOON}

Create a new GA4 property and 1 or more datastreams.
to speed up that process.
Configure GA4 custom dimensions
Configure GA4 custom metrics ^{COMING SOON}
Review and compare custom dimension configurations (GA4)

Find data sources ^{COMING SOON}
Migrate Google Analytics Settings variables to GA4 Config Tags (in GTM)
Migrate Google Analytics Tags to GA4 Tags (in GTM)

Compare Universal Analytics hits to corresponding GA4 hits ^{COMING SOON}
Compare values in custom dimensions for Universal Analytics vs GA4 ^{COMING SOON}
Compare goal definitions ^{COMING SOON}

Get acquainted with Intarsia's workspace view to see how your data and web properties map together and confirm you've tagged everything that needs tagging

1

Plan your migration

2

Configure GA4

3

Migrate tags in GTM

4

Review data and make adjustments

5

Check for completeness

1 Plan your migration Audit existing sites and data, and familiarize yourself with GA4.

1

Plan your migration

2 Configure GA4 Create your property and data streams, and configure things like custom dimensions and metrics.

2

Configure GA4

3 Migrate tags in GTM Create GA4 versions of your important tags automatically, and deploy them alongside existing tags.

3

Migrate tags in GTM

4 Review data and make adjustments Compare Universal Analytics data with GA4 data, and make adjustments.

4

Review data and make adjustments

5 Check for completeness Review your portfolio to find anything that was missed.

5

Check for completeness